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Lifelong Product Prize




PACKBAGS is a bag and accessory line built on the foundations of modular and circular design. Through creating products that are durable and easy to repair and update, and experimenting with a modular system that allows us to work together with a variety of craftsmen, we aim to rethink the ‘make, break, throw away’ culture that dominates the world of fashion now.

Detailed explanation of the submitted project or idea.

PACKBAGS is a bag and accessory line built on the foundations of modularity and circularity.
Our aim is to be at the forefront of re-thinking consumption culture by offering a system that enables a much longer, and ideally an infinitive lifespan of products, while also adding an element of ‘play’ to this serious task of working towards a ‘circular future’.

We create long-lasting products that are assembled from repairable and replaceable modules. In our catalogue, each piece, from the earliest to the most current, is still available today as a testament that good design outlives trends.

Each item is designed, developed and produced at our workshop in Amsterdam. PACKBAGS employs a staff of 5 individuals with a passion for crafts and durable design.

We use quality materials that are made in Europe. 100% of the bags and accessories are produced in Europe. Where a collaborative effort with local artisans has culminated in inventive forms and use achieved through novel approaches to age-old techniques.

PACKBAGS was founded in London, United Kingdom in 2012 by Alei Verspoor, designer and creative director following her graduation from the Royal College of Arts.

Throughout her career, Alei Verspoor (1985) has been aiming to challenge the lifespan and construction methods of textile products. She is driven by a fascination for play, technique and artisanship, having worked on explorative design projects with artisans from Taiwan and Morocco. She has worked across a range of disciplines such as sportswear, accessories, interior, and print design working with the likes of O’Neill, Urban Outfitters, and AGU. Occasionally she gives lectures and workshops on modular and circular design. Her work has been exhibited at /MAISON Osaka, London Design Fair, and Dutch Design Week amongst others.


Comments from Judges

Amorpol Huvanandana

Co-founder of Moreloop

Lifelong Product Prize

I want one!!! This was my first reaction when I learned about PACKBAGS. The products and the branding look amazing, and their application of multiple circular economy strategies are truly impressive. I can feel that their customers will be very proud to own one of their bags, and will help the brand to scale through word of mouth.

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