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Waste-Not Circular Design Prize


A home-delivery circular economy that transforms the waste to resource.

Oisix ra daichi Inc.


“GURUGURU* Radish” is a project to promote the circular economy that Radish Boya, a home delivery brand established in 1988, will launch on October 17, 2022. In addition to existing initiatives, the project aims to root and expand the circular economy in people’s daily lives by developing a variety of circulation services that provide more people with a point of contact for participation.
In order to make our circular initiatives sustainable and comprehensive, we will develop them around the following “three cycles”.

●Regenerative: “Circulation of dried resources,” in which household food scraps are returned to the fields of producers engaged in environmentally friendly agriculture; “Circulation of tableware,” in which waste tableware is used as recycled ceramic clay; and “Circulation of clothing,” in which unwanted clothing is converted into recycled fiber.
● Circular: Consumables such as detergents and paper products are provided using recycled and upcycled raw materials, and products that are biodegradable after wastewater is discharged.
●Reuse & Repair: Reuse packaging materials and provide maintenance services such as “knife sharpening” and “whole bedding washing.

*GURUGURU is a Japanese onomatopoeia that describes the movement of a circulation or spiral.

Detailed explanation of the submitted project or idea.

Since its establishment in 1988, the Radish Boya home delivery brand has been committed to the principle of “realization of a sustainable society” and, based on its own environmentally friendly production standard RADIX, has been connecting producers engaged in environmentally friendly agriculture and customers seeking healthy food that is friendly to people and the earth with its home delivery service. Centered on a subscription service of assorted seasonal vegetables, we are building a sustainable supply chain that supports stable management of producers and provides quality and stable prices to customers.
The food loss reduction and producer support project “FUZOROI* Radish,” launched in 2021, has grown to become synonymous with the brand and resonated with many of our customers.
In 2022, as a year of further evolution into a “sustainable retailer aiming for essential restoration of natural resources,” we will reweave the circular economy initiatives we have been working on as a point of reference, and launch the Circular Economy Promotion Project We will launch “GURUGURU Radish,” a project to promote the circular economy, which will develop comprehensive services and disseminate information to a wider people.
Creating a sustainable future starting from food and lifestyle. We are entering this award in order to promote the circular economy as a new culture rooted in daily life.
*FUZOROI means odd or incomplete in Japanese.


Comments from Judges

Atsuko Ogawa

Loftwork KyotoArt Director

Waste-Not Circular Design Prize

GURUGURU Radish connects ordinary people with agricultural producers and takes a constructive approach to the so-called problem of waste. It brilliantly finds ways that a company might solve real-life problems. The entire system is well thought out and it’s absolutely wonderful to see it already implemented. I’m curious to know what processes they undertook to get this off the ground, what obstacles they faced and how they overcame them. Knowing those processes can help us to implement true circularity in other fields as well, which gives me a lot of hope and is one the main reasons why I chose this project.

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