Social contribution shopping site "KURADASHI"

株式会社クラダシ

2021

PRIZE

  • Systems to Save Waste Prize
  • Circular Platform Prize
  • Pivoting Prize
Contents

Video

Description

Kuradashi, a social contribution shopping site, buys food products from manufacturers that are discarded for various reasons even though they are still within their best-before dates, and sells them at affordable prices (up to 97% off) to reduce food loss. (A cumulative total of 14,178 tons of food loss has been reduced. In addition, a portion of the sales is donated to social contribution organizations, etc. This is an "eco-social business model" that allows users to contribute to the "realization of a sustainable society" through affordable shopping. (Total amount of support: 65,683,615 yen)

Story

"■ Social contribution shopping site ""KURADASHI""
Reduce food loss by purchasing food that has been discarded for various reasons from manufacturers and selling it online to consumers. By donating a part of the sales to NPOs, etc., we also contribute to solving social issues other than food loss.
Not only can manufacturers reduce disposal costs, but they can also avoid the risk of brand image damage in terms of sustainability. Consumers can contribute to society through affordable shopping. NPOs can activate their activities with the support of ""KURADASHI"". We have just built a ""Sampo Yoshi"" mechanism. The greater the influence of ""KURADASHI"", the more a virtuous cycle will be created socially, environmentally and economically.

■ Achievements (cumulative)
The number of food loss reductions is 14,178 tons, the number of CO2 reductions is 36.29t-CO2, the economic effect is 4,395,240,000 yen, and the total donation is 65,683,615 yen."

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Judge’s Comments

Mariko McTier

Co-Founder & Representative Director, Social Innovation Japan
Co-Founder mymizu

Systems to Save Waste Prize

I appreciate the use of existing technologies to create new relationships between previously unconnected stakeholders in order to reduce waste, especially at this scale. This initiative shows an interesting approach to reducing waste, leveraging market forces and a wide range of partnerships to focus demand for products that would otherwise go to waste, and whilst I would be cautious to ensure that it does not end up reinforcing or excusing a culture of overconsumption, I think it has great potential to demonstrate how you can redesign systems to reduce waste. That a certain percentage of sales is donated to NPOs is an interesting social good initiative, but I see potential for even greater impact by using profits to further the company's core mission, e.g. R&D to enable partners to reduce their waste in the first place, or enabling customers to take action to reduce waste etc.

Akihiro Yasui

Representative of Circular Initiatives&Partners

Circular Platform Prize

Food waste represents an economic cost for companies as well as a huge waste of resources for society. KURADASHI is a platform that enables people to source waste food products directly from companies and it already appears to be achieving great results. It takes a comprehensive approach to the problem by identifying how initiatives around waste reduction can benefit the economy, the environment, and people's well-being, making it a great example of circular thinking. KURADASHI is especially focused on mopping up the food waste that companies create, but of course a more fundamental approach would be to eliminate waste at source. I hope that KURADASHI’s efforts can go hand in hand with more comprehensive waste-reduction initiatives at the company level.

Tim Wong

FabCafe Taipei / Loftwork Taiwan Co-founder

Pivoting Prize

Kuradashi provides an alternative consumer platform to create a positive cycle for reducing food waste. It's great to see that its business model is designed to incentify and to pass forward the value to customers, so the customers can have more sustainable and affordable purchasing options.

Winners