REKROW

株式会社ディスカバーリンクせとうち

PRIZE

  • From a Negative Impact to a Better World Prize

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Anita de Wit

ReBlend Founder

From a Negative Impact to a Better World Prize

Jeans, we live in them; they have become so ubiquitous we could call them humanity’s uniform. They have crossed all cultural barriers and have represented our social and political attitudes, from utilitarian workwear in the early 1900s, to a symbol of the hippy peaceful protests in the 1960s, to punk. Everyone wears jeans: millionaires, refugees, celebrities and school kids. In Europe people on average have over 5 jeans in their closet. But can you still enjoy owning these jeans? They are made in a way that creates a lot of negative social and ecological impact. Rekrow shows an alternative. It shows denim can be an enabler for a better world.

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