Story
REKROW was founded as a platform for achieving sustainable, local, and “circular” economies, particularly in work wear fashion. REKROW is committed to the responsible development of Hiroshima as a center of cotton and denim manufacturing.
Produce with local manufacturers
Collect Salvageable, Used Workwear
Clean-up, Select, Deconstruct
Plan, Produce
Branding, Sales, Marketing
◆Updating Sustainable Textile Manufacturing
<Mission>
Update sustainable Textile Manufacturing though workwear.
1. Produce cool and functional workwear.
2. Upcycle used workwear into various new items.
3. Preserve the legacy by passing on textile manufacturing skills to the next generation.
<Vision>
As a team we continually refine our technology and ideas. This happens in the process of developing new workwear and upcycling used ones. Another important goal is to expand new business and employment opportunities responsibly.
<Value>
It all began when we discovered how genuinely “cool” worn-out workwear is. Instead of being discarded and of no use, we found the pieces give extra value to upcycled new items. Our original idea is ready to launch into creating a new “circular” and sustainable manufacturing and mindful consuming.