Story
PASS THE BATON MARKET is a flea market that collects non-standard items and dead stock items (food, clothing, furniture, accessories, stationery, crafts, etc.) that were sleeping in the warehouse. It started in 2019 as a place to face the "mottainai" and "problems" of companies, brands, and production areas and introduce them to the society. As an issue for Japanese companies, there are "defective stocks" that are out of the commercial distribution, such as B products that could not meet the standards due to high quality standards and D products that lost sales opportunities. Instead of discarding them, they pass on the products and their stories to consumers, and while providing consumers with an awareness of "why this product becomes a nonstandard product," they are creating new consumer activities. In addition, it is used as a resource for future manufacturing so that the defective inventory of companies can be converted into assets and new creativity can be sprouted. The total number of exhibitors held five times is 97, and the number of kilns is 130. It is an initiative to change the business model and the flow of goods by forming a scrum between companies regardless of the size of the company or the industry.
