Description
Bagasse UPCYCLE is a shirt-sharing service developed to change the linear economic model of "mass production, mass consumption, and mass disposal," which is an industrial issue in the apparel industry, into a recycling-oriented model. We propose a more ethical and locally good resort style for various scenes of enjoying the resort area of Okinawa. In BAGASSE UPCYCLE, ethical karriyushi wear is made with Japanese paper yarn, a patented technology that up-cycles (adds value to) bagasse, an unused resource from sugarcane, the world's largest agricultural product and a key crop in Okinawa Prefecture. The fabric is made from bagasse. In order to maximize the lifespan of the kariyushi wear made from bagasse fabric, we mainly provide a sharing service. For purchase needs, we work with SHIMA DENIM WORKS to provide a buy-back guarantee to promote sales and collection of the wear. In order to realize the circular economy model, the service is developed based on the concept of Product as a Service. Ultimately, the collected garments are turned into charcoal in a charcoal making furnace, which is then used as a soil conditioner and circulated back to the sugarcane fields where bagasse was born. By carbonizing clothing instead of incinerating or disposing of it in a landfill, the amount of CO2 emitted is reduced by about 90%, and BAGASSE UPCYCLE creates highly recyclable models with as little impact on the environment as possible. In order to ensure the recyclability of apparel, it is essential to ensure traceability in the processes of material⇨ manufacturing⇨ transportation⇨ service delivery⇨ collection. The IC tags are embedded in each piece of clothing offered by BAGASSE UPCYCLE to visualize the movement in the value chain in the form of Product Passport. By connecting with artisans in the supply chain and users who have shared the same garments, BAGASSE UPCYCLE provides more fun than just wearing clothes.
Story
Kariyushi wear is a formal dress in Okinawa and is positioned like a Hawaiian aloha shirt, which is also a resort wear. BAGASSE UPCYCLE is committed to the issue of mass production and mass disposal in the apparel industry by sharing bagasse-derived Kariyushi wear, which is an unused resource of sugarcane, the core crop of Okinawa Prefecture.
Today's business travelers and tourists buy Kariyushi shirts to wear during their stay in Okinawa. Since then, many have been discarded. We aim to enable Kariyushi Shirts to be used in a way that is as lean as possible and does not burden the environment. Kariyushi Shirt, which has been used for sharing a certain number of times, is carbonized in a coal-making furnace and used as a soil conditioner for sugar cane fields. As a result, a circulation structure centered on sugar cane was constructed. In addition, Okinawa's traditional craft "Ryukyu Bingata" and modern art are used for textile design to improve Okinawanness and brand value. Finally, by embedding an IC tag for each item, you can visualize and trace the movement on the value chain as a Product Passport. We connect with craftsmen in the supply chain and users who share the same clothing, and provide more fun than just “wearing clothes”.
