Story
We offer a circular system of 100% bio-based & compostable diaper inlays to parents and take back used ones, to be transformed into fertile soil substrate. Our innovation is the inlay, which uses only non-chemically treated raw fibers as absorption material. Hemp produces twice as much fiber as cotton, uses less water, returns 60% of nutrients back to the soil, if dried in the field. The inlays are used in combination with washable outer pants known from cloth diaper systems.
We developed, and successfully tested, a distribution & recollection system in 4 pilot studies with Berlin parents, this year partnering with the Berlin district Friedrichshain-Kreuzberg. Parents receive diaper inlays and return the soiled ones on average once a week to a distribution point close to their home (D2C model).
Within a monthly subscription fee, everything is included for happy babies and parents, taking away any upfront investments by the parents.
The resulting soil substrate is rich in carbon and will be used for climate farming and tree planting campaigns. With a carbon tax like in Sweden, we could offer the diaper service for free to the parents based on revenues from carbon offset programmes in the long term goal.
The production line of our diaper inlays will be able to be installed anywhere in the world, not only in industrialized countries. So far people from more than 45 countries contacted us and around 40% of the requests are from developing countries.
Our long term vision is to build a social empowering network that enables entrepreneurs in the world (especially female entrepreneurs) to establish a decentralized production of diaper inlays with natural materials sourced from their local area, providing job opportunities and strengthening the local community and economy.
