Story
In recent years, the natural resources essential for the production of ceramics and porcelain have been depleting. In addition, Japan's ceramics business as a whole is in a slump, and we felt that there was a limit to the linear economy model, in which resources are mined in large quantities, tableware is produced in large quantities, and then disposed of as soon as it breaks or chips. Under the theme of "Designing a circular future for the next 100 years," Nikko Corporation, which has been engaged in the production of high-quality ceramics since its establishment in 1908, has been working on the development of a circular economy in the value chain related to the ceramics business, from raw material procurement to manufacturing, logistics, utilization, and collection. We have decided to shift to a circular economy. Currently, we are working on initiatives such as subscription services for serving plates, reuse of damaged tableware by recovering it, and upcycling to other fields. We would like to enhance the sustainability of our ceramics business, the restaurants and hotels that use our tableware, our customers, and the planet as a whole.
