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The Consumer Cotton Project is a recycled cotton project based on used clothing that creates a new cycle by making us, the consumers, the producers.
In the current Japanese fashion industry, used clothes are sorted analogously by human eyes and hands, and the main circulation route is to carry out the whole process of sorting, reuse, and waste production in Asian countries where labor costs are low and where the reuse is sold. However, this is a structure that lacks the possibility and flexibility of other circulation loops, and even if circulation-based design and manufacturing were to take place, there would be no route itself, which is a major challenge in the quest for a sustainable and recycling-based industry.
The Consumer Cotton Project is an experimental social implementation project of social innovation that creates a new circular route other than the existing one by taking on the "collection and sorting" of used clothes when we, the consumers, give them away.
