Anita de Wit
ReBlend Founder
Anita de Wit is the Founder of ReBlend, with MSc Economics from VU Amsterdam. With a long history in consultancy/project management for big corporates around themes like creating better business, development of innovative business models and sustainable business development, Anita realized there is a big difference between strategic plans made by consultants and the reality of day to day business in which changes adapt very slowly. To create more impact, she started ReBlend to make circular textiles from dutch post consumer textile waste. She chose textiles because we all wear clothes, clothes are a part of our identity and a world without textiles is hard to imagine therefore it is inevitable that we need to change to a different way of making fabrics and fashion.
Judge’s selections
Showing Perspective of Co-creation Prize
The clothing circulation system centered on the medical field
医療法人生和会 SDX研究所
The current linear economy is still very much focused on individual domains. In the transition to a circular economy, connection, collaboration and holistic connections are central. Textiles are part of our identity. We cant imagine a world without textiles. Solit combines the importance of people being able to wear the clothes they want and the large environmental impact due the conventional mass production of textile and the disposal system. The realized clothing items made in collaboration with 3 companies show concrete perspective towards a circularity.
Most Inspiring Prize
Consumer Cotton Project
武蔵野美術大学大学院｜FABRIC TOKYO
We all wear cotton. We all love cotton. But cotton is very thirsty crop. Even organic still takes about 6000 liters of water that could have been for other purposes. Cottonproducing countries alleady have a huge chronical shortage of water. So circular loops are very important to lower the need to produce new cotton. The new perspective to make consumers producers is very inspiring and complementary to the technological recycling developments.
Best Industry Perspective Prize
AMPHITEX: 100% recyclable and PFC free waterproof breathable textile for the outdoor and sportswear industry
AMPHIBIO LTD
Fluor carbon finishes are a huge problem to our health and world. They are widely used to make various types of everyday products. We all want our rain coat to be waterreppelent. But there is a hudge down side. They are persistent, mobile and hardly biodegradable. Some PFAS have already been shown to be toxic.Amphitex shows amazing posibilities to a large industry problem. Next to outdoor fabric I also an interesting connection to protective isolation gows for healthcare.
From a Negative Impact to a Better World Prize
REKROW
株式会社ディスカバーリンクせとうち
Jeans, we live in them; they have become so ubiquitous we could call them humanity’s uniform. They have crossed all cultural barriers and have represented our social and political attitudes, from utilitarian workwear in the early 1900s, to a symbol of the hippy peaceful protests in the 1960s, to punk. Everyone wears jeans: millionaires, refugees, celebrities and school kids. In Europe people on average have over 5 jeans in their closet. But can you still enjoy owning these jeans? They are made in a way that creates a lot of negative social and ecological impact. Rekrow shows an alternative. It shows denim can be an enabler for a better world.