Thaely

Video

Description

Thaely makes vegan and recycled footwear. Founded by Ashay Bhave, Thaely's mission is to address the issue of plastic waste while promoting ethical practices and supporting marginalized communities.

Story

Thaely is an innovative footwear brand that specializes in creating vegan and recycled footwear. Founded by Ashay Bhave, Thaely's mission centers around tackling the pressing issue of plastic waste while promoting ethical practices and supporting marginalized communities. The brand was inspired by Ashay's firsthand experience with plastic pollution and the challenges faced by waste pickers in India.

At the heart of Thaely’s approach is the commitment to sustainability. The brand utilizes ThaelyTex, a groundbreaking leather alternative made entirely from discarded plastic bags, effectively repurposing waste that would otherwise contribute to environmental degradation. By transforming these plastic materials into stylish and functional footwear, Thaely not only diverts plastic from landfills and oceans but also sets a new standard for eco-friendly fashion.

In addition to environmental sustainability, Thaely places a strong emphasis on social responsibility. The brand is dedicated to creating a positive impact on the communities it works with, particularly in India, where the waste management industry is often unregulated. Thaely ensures that its waste management employees receive fair wages, reflecting the true value of their labor. The company goes further by providing financial and health-related education, nutritious meals, and adequate breaks, particularly during harsh weather conditions.

Moreover, Thaely has adopted a five-day work week, which contrasts with the common seven-day work arrangements seen in many waste management facilities. This commitment to employee welfare underscores Thaely's dedication to ethical labor practices and highlights its role as a socially responsible business. By merging sustainable practices with a focus on community support, Thaely is not just reshaping the footwear industry but also making a meaningful contribution to both environmental and social well-being.

Link

• https://www.thaely.com

Images

Judge’s Comments

David Benjamin

Founding Principal of The Living and Associate Professor at Columbia Graduate School of Architecture, Planning and Preservation

Walk a Mile Prize

This project is clear and compelling as well as beautiful and practical. It involves a new type of shoe made by hand from a small number of plastic bags and plastic bottles. It takes on the immense global topics of waste and plastics with local action and care and design. The product is impressive, and the approach to labor and consumption is equally profound. An old Native American proverb states, "You can't really understand another person's experience until you've walked a mile in their shoes." Like the proverb, this project encourages us to stop and reflect and observe, and then consider a whole new way of doing things—including sourcing materials, manufacturing, branding, packaging, selling, buying, wearing, and living.

Maël Hénaff

Course Leader at MA Material Futures, Central Saint Martins London

Social and Environmental Justice Prize

The fashion industry faces challenges beyond just materials. Thaely recognises this and proposes a game-changing approach that considers the people involved in the sourcing and manufacturing processes, as well as the recycling systems.

In a world where numerous innovative materials are introduced to the market, ThaelyTex offers a viable solution that supports engaged communities while addressing the urgent issue of plastic waste. The brand effectively highlights the importance of contextualising design processes by creating products that meet local needs.