• #Cement
  • #Material
  • #Greenwashing

Cement Project

Keio University Graduate School of Media Design SAMCARA Project

  • #Cement
  • #Material
  • #Greenwashing

2024

PRIZE

  • Cemental Shift Prize
  • #Cement
  • #Material
  • #Greenwashing
Contents

Video

Description

The Cement Project aims to develop and mass-produce building materials with zero GHG emissions in order to solve issues specific to concrete, such as gravel shortages, low functionality in architectural spaces, and large environmental impacts.

Story

The Cement Project envisions a circular design approach and the associated value by comparing the needs of Europe and Japan. In Europe, the need to reduce GHG emissions is growing, and vinylon, which reinforces cement boards, is attracting attention as a reinforcing material, with its high strength making it thinner and its water resistance making it paint-free, which will lead to reduced GHG emissions in Scope 1 and 2 from cement boards. In the future, in a world where low GHG emissions are required, we believe that thin boards without paint and expressing the texture of the material on the exterior will provide new possibilities.

Link

Images

Judge’s Comments

Gregory Constantine

Co-founder and CEO of Air Company

Cemental Shift Prize

The Cement Project stands out as an exciting example of innovation in the building materials space. What really grabbed my attention is how it tackles a long-standing problem in construction: the environmental impact of concrete. By rethinking cement boards to not only reduce emissions but also incorporate natural processes like carbon absorption, it challenges the traditional view of concrete as an environmental villain, turning it into a solution for the circular economy.

What’s especially compelling is how the project blends technical innovation with a strong understanding of different markets. Adapting the design to suit both European and Japanese needs, while keeping sustainability at the forefront, is a smart and strategic approach. This isn't just about offering a "greener" material, but about creating something that responds to evolving demands in both functionality and environmental impact.

Ultimately, this project feels like a glimpse into the future of building materials — where design, performance, and sustainability come together seamlessly. It’s this bold and holistic vision that makes the Cement Project such a standout project.

Winners

Special Prize Winners