• #Post-Enlightenment Prize

A drop in the Ocean

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  • #Post-Enlightenment Prize

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  • Post-Enlightenment Prize

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Kousuke Kinoshita

FabCafe Kyoto MTRL Marketing and Production

Post-Enlightenment Prize

I must admit I was surprised by a concept that encourages us to abandon empty food containers on the beach. Then again, no matter how much we promote enlightened attitudes towards waste management, there will always be people whose behavior we can’t change. This idea could be a shortcut to improving the marine environment through beach-going itself, regardless of individual attitudes towards waste. Implementation seems straightforward as the containers are simple to manufacture and distribute, with economic benefits for restaurants that dispose of oyster shells and factories that make the containers. The system is designed to start small, and I could sense real possibilities here.

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