Guillaume Charny-Brunet
SPACE 10 Co-founder & Director of Strategy
Guillaume is a French national who has spent the past 15 years helping large organizations to anticipate change and develop new solutions. From Paris, NYC, and now Copenhagen where he co-founded SPACE10 in 2015. SPACE10 is a research and design lab on a mission to create a better everyday life for people and planet. As Director of Strategy & Development Guillaume operates at the crossroad of design, business & sustainability, working close to IKEA, and with a broad network for talents around the world. He also serves as an Advisory Board member for the Distributed Design Platform.
Judge’s selections
Circular Beacon Award
Green Road : Upcycling plastic waste to pave roads
ASIA GREENROAD COMPANY LIMITED
A very inspiring project. Simple story, concrete applications and existing implementation with clear business opportunities (unless the cost is prohibitive). How does the cost of Green Road compares to traditional Asphalt? It seems however that sourcing discarding plastics in high quantity with the current method could be difficult. If so, it could be worth to develop and integrate a more systemic collection model of discarded plastics (maybe looking at the Banyan Nation model to enable and strucutre informal collection practices). I wonder also if it would be feasible to look into bio-binder from vegetable oil, or other nonpetroleum-based asphalt binders such as sugar, or rice starches? Some studies have been conducted for producing starch out of fruit waste for example (inc. mango). Meaning that the circular potential of the project might be pushed even further....
Full Loop Potential Award
Diaper Cycle
DYCLE Diaper Cycle UG
A very intersting and inspiring example of circular business. And unique alternative to an undervalued opportunity space. I love the idea of using carbon offsets to eventually offer this as a free service in the right policy environment. To better understand the business potential a few questions are essential 1) Performance (is the diaper as efficient in terms of absorption, hygiene and comfort for the baby?) , 2) Convenience (parents/customers experience should be as easy as possible. Home storage and waste collection should be both painless and orderless - the subscription model allows for efficient reverse logistics and waste collection) 3) Price (how does it compare on the diaper market? unit economics?). The service could include access to specific, well designed, disposal bin, which could be collected when new/clean diaper batch is delivered. Maybe the “soil” could be donated to local Hemp producers? or hemp production vertically integrated...
Model Business Award
nornnorn - Circular economy-based mattress subscription platform
nornnorn
Very clear pitch. Well structured, specific and on point. Outlining both business and market potential. Successfull integration of a business model into a ""model business"". For this to be truly circular and even more viable in the long-term more efficient foam recycling is key. There is significant potential in looking at this beyond hospitality but also twards B2C. Other key areas of investigation to take this further include, if old mattresses could be turned into new mattresses with a change of material (highly recyclable foam in particular); what about integrating local production in new countries; and how does debt financing powered by green bonds work in practice, and how can this financing method acommodate scale?
Virtuous Cycles Award
Seaweed-based biopackaging: sustainable, compostable, circular, and edible
PT Seaweedtama Biopac Indonesia
The idea itself of seaweed packaging is not the most innovative or creative, but the project stands out because on it's simultaneous impact on communities, and environment. The business potential and viability of the products and operations in unclear. I would like to better understand the unicity of the product (compared to https://www.notpla.com for example), and characteristics of the material, including compatility with wet food, or industrial packaging regulations, durability (vs. biodegradability), necessary hygiene treatment, natural coloring possibility and the potential for more industry-ready production, etc. Seaweed is a super carbon sequestrator, fast growing organism, found in all oceans. More than circularity the exemplarity of the project is around the making of a truly regenerative business. The biggest challenge could be around finding the right processing levers to scale up and offer the packaging industry with a real alternative.
Infrastructure for the Future Award
ZERO EMISSION PROJECT 27/80
積水ハウス株式会社 コミュニケーションデザイン部 CXデザイン室
A huge problem that deserves a real solution, with what seems like an impressive material recycling rate. Is it 81% of all waste generated on construction site or 81% of the sorted material that comes in? This pitch would benefit from more information on the business model, growth projection, the incentives for contractors and the logistics of how this process works? It seems very investment-heavy (people, machines, etc.) so when is the expected break-even point? Love the ""Ethical Living Mate"" program; it'd be great to say more about the curriculum in detail to better understand what kind of take-aways or impact this program has on participants.
Regeneration Award
ZenZhou Water-Storing Seedling Pot
仁舟社會企業股份有限公司
Low cost coastal protection idea that goes beyond circularity to regeneration. Applications for such low tech/ low cost products are broad and highly replicable. Cardboard and paper being the most recycled material, we could imagine developing tools for fighting desertification around the world. For this project the vertical integration of the supply chain and existing sales pipeline shows there must be a buisness case. I would like more information around cost of production, manufacturing process, durability, and current IP/pattent protection. Could such solution be adapted to Home products (B2C) as a way to reduce need for watering or increase plant health?